Periodic Fitness Assessments Reemphasize the Value of Personal Training

by glenn on May 23, 2013

If your client is just finishing their current package of personal training sessions, but has not yet purchased their next batch of sessions, now may be the right time for a fitness assessment.  Sometimes personal training clients lose sight of their goals and may only be looking at how much money they are spending.  As a personal trainer, and a business owner, it is important to remind them why they come to you to reach their health and fitness goals.  Show your client that the relationship you have with them has a great value.
The first thing to do is to do a full fitness assessment.  It is more of a progress report, since you should be able to compare the results to the original fitness assessment done when you first started training them.  You will be measuring things such as weight, body fat percentage, waist size, etc.  This is a great way to quantify results on the way to reaching their current goals.  If they are looking build muscle or endurance, you will need your client’s training logs to along with this information.

Next, given the information you have just acquired, restating the goals both the Upper East Side personal trainer and client established in the beginning.   By restating the goal, the client is reminded of the overall goal, which sometimes can get lost in individual repetitions and sessions.  It is important for the trainer show that they are being a watchful over the entire process of moving from point A to point B.

Finally, it is time to show the progress the training client has made.  “Here is where we’ve started.  Here is what we have done.  This is where we are.  We are moving towards our goals.  Here is what we are going to do in our future sessions.”  This is the time where a fitness professional proves the value of their services they have rendered and future services.  By showing the accomplishments that have been made and how the relationship will move forward, there is little reason to discontinue services.

By now, the personal training client should be all set up for the next package of sessions with their Upper East Side personal trainer.  There is a bit of a sales cycle mentality to this, but if you take the focus off of selling and putthat focus on establishing the client’s successes by using the fitness assessments, this will be a long-term relationship.

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